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Advertising and manipulation ENCG Agadir Introduction Advertisements argon located everyplace: in the street, television, magazines contempt on the whole these bes of advertisements the goal is always the kindred: Sell. No companionship can stir benefits and money without marketing its products which gives advertize a huge importance to solar day. The better-looking competition and the obsession to make big amounts of money make advertisers try to get the aid of consumers and influence them to buy a product or a service by all possible ways: safe or not, true or misleading, its doesnt rattling matter. With almost the same tonus of products and their close prices, the competition among companies has created another way to make the difference: Emotional intelligence. It aims at psychology of consumers to make them take decisions powerfully motivated by emotional rather than rational needs. because the work presented in this dissertation aims to answer the question: Does advertising manipulate us as consumers? Literature review Consumers are exposed to hundreds of commercial messages per day in one form or another -- from the boring, copy-laden radio set commercial to the substantially skimmed, forgettable newspaper ad, and from the billboard on the side of the raft to the logo on the side of the building.

The fair American for congresswoman is exposed to about 3000 advertising messages a day, and globally corporations omit over $620 billion each course to sell their products with advertising. (Union of Concerned Scientists Website: http://www.ucsusa.org/ publications/guide.ch1.html) Almost none ! of these advertisements use rational arguments any longer; the emotional language dominated the broadcast messages. In his ledger The Society of the Spectacle Guy Debord denounced since 1967 to a world related to trade good fetishism, engaged in a process of continual production of pseudo-needs. The spectacle is not a collection of images; rather, it is a social...If you fate to get a wide-cut essay, order it on our website: BestEssayCheap.com

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