Jesus Is Life Essays - Religion, Prophets Of Islam, Apocalypticists

Jesus Is Life Jesus' Life ?Do you see Him, do you see Him?!? the little boy whispered, while tugging on his father's robe. ?Shh, Simon. Patience. He will be here soon. Can you hear the crowd getting louder John asked his son. He was trying to appear calm, but his beating heart and sweating palms gave him away. He and his son were in a crowd of hundreds waiting to see Jesus of Nazareth. People were claiming that Jesus was the Messiah they had been waiting for. John was skeptical, so he thought he would go see for himself. Jesus Christ was born in Bethlehem, the city of David. While this might seem ordinary to some, the circumstances leading up to were not. Mary was betrothed to marry Joseph, but before they had slept together, she found out she was pregnant. Joseph was ready to call it off quietly, when an angel of the Lord came to him saying, ? Joseph, son of David, do not be afraid to take Mary home as your wife, because what is conceived in her is from the Holy Spirit. She will give birth to a son, and you are to give him the name Jesus, because he will save His people from their sins.? (Matt. 1:20,21) Joseph then took Mary home as his wife, and they did not lay together until Jesus was born. This proves to us Jesus was born of God, not of man. He was God's son, blameless, pure, and holy. (Mt.1:18-24) Every year Jesus and His parents would travel to Jerusalem for the Passover Feast. The year when Jesus was twelve, they went as usual; however, after the Feast days. They found Him in the Temple teaching the teachers. (Luke 2:41-50) ?When His parents saw Him, they were astonished. His mother said to Him, ?Son, why have you treated us like this? Your father and I have been anxiously been searching for you.' ?Why were you searching for me?' Jesus asked. ?Didn't you know I had to be in my Father's house' (Luke 2:48,49) He then left with His parents back to Nazareth ?and was obedient to them.? (Luke 2:51b) This shows Jesus' love for His Heavenly Father, as well as His respect and obedience to His earthly parents. John the Baptist, Jesus' cousin, had been ?preaching in the desert of Judea and saying, ?Repent, for the kingdom of Heaven is near'.? (Matt 3:1b,2) He was preaching the way for Jesus and fulfilling Isaiah's prophesy, ?A voice of one calling: ?In the desert prepare the way for the Lord; make straight in the wilderness a highway for our Lord'.? (Isa. 40:3) People from all over Jerusalem were coming to be baptized by John the Baptist. Though he baptized them, he made sure all his actions pointed toward Jesus. (Matt. 3:1-12) ? I baptize you with water for repentance. But after me will come one who is more powerful than I, whose sandals I am not fit to carry. He will baptize you with the Holy Spirit.? (Matt. 3:11) While John was at the Jordan River baptizing, Jesus came and asked John to baptize him. ?But John tried to deter him, saying, ?I need to be baptized by you, and do you come to me?' Jesus replied, ?Let is be so now; it is proper for us to do this to fulfill all righteousness.' Th en John consented.? (Matt 3:14,15) After Jesus came up from the water ? A voice from heaven said, ?this is my Son, whom I love; with him I am well pleased'.? (Matt 3:17) Jesus was setting an example for us to follow. Baptism represents our death to sin, and our new life in Christ. After his baptism, ?Jesus was led by the Spirit into the desert to be tempted by the devil.? (Matt. 4:1) Jesus was in the desert for forty days and nights,0 and Satan tempted him the entire time. Jesus used scripture to fight Satan, and Jesus came out the victor of the battle.(Matt. 4:1-11) Soon after his temptation, Jesus heard that John the Baptist had been put into prison, he then left Nazareth and went back up to Galilee. (Matt. 4:12-17) There he began to preach ?repent for the

MBA application essay

MBA application essay MBA application essay The first step to writng a good MBA essay is to analyse what the MBA application essay question is asking. To do this you need to take a keen look at the keywords of the topic to arrive at the right approach. Business essay topics can ask you to: Compare and Analyze Discuss and Criticize Explain and Illustrate An MBA application essay that asks you to examine how electronic media has redefined the marketing scope of a product would require a deep analysis of the topic to be researched and written about after proper investigation. If your MBA application essay asks you to discuss an issue then you need to shortlist the main views on the subject and give reasons for and against each view. The choice is yours Sometimes an MBA application essay will allow you to choose your own topic, in which case you should write on an area in which you are an interested expert; that way you can enjoy writing an MBA application essay that gets you where you want to be. Once you arrive at the topic focus- on a central point or issue throughout your MBA application essay: Research is the key Go to the Business Studies section of your library and get a hold of key references on the topic. The time you spend reading and taking notes will add breadth and depth of knowledge to your MBA application essay. You can also access source material from a reputable site online. Include sources like: Relevant articles and case studies Access information from credible sources like the Journal of Marketing Explore sites like Questia that provide plenty of resources on a variety of business topics. Conduct interviews and surveys to obtain a deeper insight into the topic of your MBA application essay Keep a record of page numbers, the title, author, and publisher along with the date and place so that you can give a list of all the readings in a Works Sited or reference page. Make an outline plan of your essay with diagrams and bullet points that flow logically from one another Use business terminology to get to the point in the first draft of your MBA application essay-do not ramble on unnecessarily to sound contrived and clever Follow these tips for an outstanding MBA application essay. Interesting topics: Thesis Methodology American History Thesis Islamic Religion Term Paper 15 Page Term Paper Research Paper Proposal

Nanotechnology benefits and effects in military application Essay

Nanotechnology benefits and effects in military application - Essay Example Various debates have been held by different researching groups and governments to discuss the implications of nanotechnology in future. This is because the technology has a potential of creating many materials and devices that have wide applications in fields such as energy, medicine, military, engineering, computing and electronics. In fact, the military field started early to appreciate the significance of nanotechnology and expects more from it. The field has actually spent a lot of money researching on it than any other field. Despite the good results that have emerged and still expected to emerge as a result of nanotechnology, it has raised other issues of concern which include the potential effects of nanomaterials on the global economy, the impacts of nanomaterials in the environment, its effects on health and other speculative issues (Roco, 2006). Therefore, the advocacy groups and governments have been debating whether it is possible to warrant special regulations on nanotec hnology. This essay discusses the benefits and effects of nanotechnology in military. Nanotechnology has various benefits in the military field. First, nanotechnology helps to create the uniform materials for the soldiers. The idea behind using nanotechnology to make soldier’s uniforms is to make them more comfortable, more lightweight and more high tech. In addition, nanoparticles can be injected on the materials used to make solder’s uniforms to make them more durable, and to protect the soldiers from dangerous effects like high temperatures and chemical effects. The nanoparticles put on the uniform’s material protect soldiers by combining together when a suspicious thing hits the armor hardening the area that is hit. This act of stiffening helps to reduce the impact of that thing that hit or stroke the armor. By lessening the impact force, the soldiers wearing the uniform are protected from the injuries they would have

How can organisations ensure that information held within their Essay

How can organisations ensure that information held within their information systems is both secure and also used in an ethical and socially responsible manner - Essay Example n accurate and quickly gathered information regarding markets, products, customers, ideas, and other aspects concerning the business, in order to properly plan and implement their future strategies. Businesses must also keep accurate records of their past, current, and future plans in order to function in an organized manner (Martin, pg. 256, 1973). As businesses must take due care of their possessions and assets to prevent damage or theft, businesses must also protect their information from being stolen or misused. While assets may be quite expensive and valuable for the firm, information is worth much more and has a higher risk involved. Cyber crime is at large in today’s technologically advanced world, in which thieves do not attempt to take physical assets from people, but directly aim to access intangible information, which is regarded as more valuable. Corporations keep their information safe on computers that are locked with passwords and only staff is permitted to access the information. However, often there are instances of information leaks or access to restricted records by competitors, which causes the business immense damage. Hackers and other cyber thieves access important information to commit frauds or to manipulate the business’s financial records. Many times, large amounts of cash are transferred from the business account to other accounts and they become irretrievable (Kankanhalli, Teo, Tan, & Wei, pg. 145-147, 2003). There are thousands of ways that businesses can suffer harm through the access of their personal information. Account numbers, financial information, customer records, meeting plans, and new business strategies are all recorded on computers and it is regarded as a safer place to put such information rather than in paper form where it is easily accessible to all. Unfortunately, while computers may be the safer place to put such information, saving it from ordinary people and ordinary thieves, yet it is still considerably unsafe

Educational benefits of Television on Children Essay

Educational benefits of Television on Children - Essay Example However, despite this distinction, the American Pediatric Association has nevertheless discouraged television viewing by pre-school children for more than two hours a day, and has recommended no television at all for children below two years of age. This research seeks to determine the beneficial effects of educational television programs for infants, toddlers, and young children of pre-school age, and to understand the factors that positively contribute to these benefits. Introduction Television is the most influential of the popular media (Schneider & Fisch, 2001:29). Television has the power to engage people through its entertaining programming, and has proven a powerful tool to inform, influence, and educate. This had led Boyer (1991:140) to comment: â€Å"Television, next to parents, is the child’s most influential teacher.† The problem for many is that this works both ways: considerable data proves that televisions can exert both positive and negative influence on children. There has been tremendous research that has gone to proving that television is capable of programming children to consumerism, violence and sex. Many of the ill effects of TV viewing on children are unintentional offshoots of programs intended to entertain a wider segment of the viewing audience, targeting particularly adults. However, there is a narrower market segment which intentionally focuses on commercial broadcasting for the purpose of educating young children. The most successful of these programs is Sesame Street, begun more than 30 years ago by Joan Ganz Cooney, which had been adopted in many countries worldwide. Numerous research studies have shown that children of preschool age have significantly benefitted from exposure to Sesame Street, and these beneficial effects have endured over several years (Fish & Truglio, 2000, in Schneider & Fisch, 2001). Other successful shows produced by Children’s Television Workshop (CTW), the producers of Sesame Street, are 3-2-1 Contact, Square One TV, and Cro. Other producers have created Bill Nye, the Science Guy; Beakman’s World; and Magic School Bus (Schneider & Fisch, 2001:30). Reservations about the educational benefits for toddlers Most academic studies conducted on children targeted the 3-to-5-year-old age group, thus the educational effect of television on this age group is well documented. Very few studies have been made, however, on the below-3-year-old audience routinely exposed to educational television. Among TV shows dedicated to the 0-to-3-year-old age group are Sesame Street and Teletubbies, and the videos Baby Einstein and Baby Bach. The lack of conclusive data has spawned a debate about whether toddlers are even cognitively prepared to understand and learn from educational programs aired on television (or video recordings). According to Fisch (2004:45), the lack of readiness of toddlers to comprehend TV programs is supported by the recommendation by the American Academy o f Pediatrics (AAP) for television shows to be completely avoided for children below 2 years old.

Multi Brand Retailing And Its Policy Implications Economics Essay

Multi Brand Retailing And Its Policy Implications Economics Essay With the ongoing wave of globalistaion, the companies are overhauling their approach to business practices worlwide in order to address the Opportunities and Challenges presented by the Multi Polar World. Therefore they are moving from conventional business practices to more geographical flexible approach and are aligning their strategies to the external environment. It is believed that Foreign Investment is a key component in the economic growth of any developing country. Foreign Direct Investment (FDI) truly act as catalyst in this context. Indian Retail Sector carry a large prospective for attracting FDI as it is expected to grow three times the current levels.i.e.660 US billion $ by 2015.Large Format Retailers have diminished the idea of Grow local and sell local. But the latest move by the Indian government to allow 51% FDI in Multi Brand Retailing has attracted a huge debate in the country. It has been argued that the reforms will result in greater benefits to the economy, cons umers and farmers but the concerns have been raised by some political parties and trade associations that the outcome would be opposite. Henry Ford, the genius inventor said, Dont find fault, find a remedy. This axiom reverberates ever so relevantly in todays Indian retail sector scenario like never before. In this context, the present paper makes a modest attempt to analyse the controversial issues concerning the influx of FDI in multi brand retailing and also highlights the challenges and threats to all the players involved in it. This paper also reviews that adequate safeguards should be build by the Indian government so that it does not end up in losing proposition. Keywords: Foreign Direct Investment, Retail Industry, Organised Retail Industry, Unorganised Retail Industry, Single Brand Retailing, Multi Brand Retailing, E-Retailing SECTION I: Introduction India is a land of Retail Democracy which is characterized by High level of Livelihood through Employment, High level of Self Organisation, Low Capital Input and High Level of Decentralisation. India is the fifth largest Retail Market Globally. Retail contributes approx from 14%-15% of Indias GDP.India has highest Retail Density in the World with 15 million Outlets. A T Kearney, an international management consultancy firm, has acknowledged India as one of the uppermost retail destinations. According to Technopak the Indian Retail economy is jump to mature to US$ 94.4 billion by FY12 and India has all the prospective needed to sustain this growth. According to a study conducted by PWC, Indian Retail Market currently stood at US $ 400 billion in 2009-10 which is approximate to reach US $ 573 billion by 2012-13 and is growing 30%-40% per annum.The India retail market is estimated at US$ 470 Billion in 2011, contributing for 35% of GDP and is expected to rise to US$ 675 Billion by 2016. The trend and the expected Total Retail Market and Organised Retail Market in India is exhibited in Graph 1 and Graph 2. Graph 1 Graph 2 Indian Retail Industry is divided into two sectors: Organised and Unorganised Sector. Indian retail market is highly dominated by decentralized unorganized market, which accounts for about 95% of the sales. The share of organized retailing in India, at around 2%, is too near to the ground, compared to 80% in the USA, 40% in Thailand, or 20% in China, thus leaving the huge market prospective largely intact. But, organised retail industry is one of the budding sectors with massive growth potential and with its emergence; Indian economy is surely going to gain from well capitalized retail industry. Since 1991, Due to Globalisation and Liberalisation, Retail Industry has grown exponentially in form of Foreign Direct Investment (FDI). Foreign Investment in India is governed by the FDI policy which is announced by the Government of India and the terms of the Foreign Exchange Management Act (FEMA) 1999, which was notified by Reserve bank of India This notification has been amended from time to time. The Ministry of Commerce and Industry, Government of India is the nodal agency for monitoring and reviewing the FDI policy on continued basis. The FDI policy is notified through Press Notes by the Secretariat for Industrial Assistance (SIA), Department of Industrial Policy and Promotion (DIPP). The foreign investors are liberated to invest in India, except few sectors where prior approval from the RBI or Foreign Investment Promotion Board (FIPB) would be obligatory. The Government of India recognizes the momentous role played by foreign direct investment in accelerating the economic growth of the country and thus started a swing of economic and financial reforms in 1991. India is now planning to initiate the second generation reforms proposed for a faster assimilation of the Indian economy with the world economy. As an outcome, India has been rapidly altering from a restrictive regime to a liberal one. Many reforms have been done by Indian Government in this context which is shown in the figure1: Figure 1 Among the emerging markets, in 2011, India is ranked as the fourth most Attractive Country for Retail Industry as per the Global Retail Development Index which is developed by A.T Kearney on the basis of 25 macroeconomic and retail specific variables. India is expected to lead one of the best retail economies by 2042s due to good talent pool, huge markets and availability of cheap raw material. Some studies have also state that variables like market size and differences in factor costs were found to be considerable in determining the FDI location as these are very important in determining the market economies and they cannot be achieved and oppressed till the time market achieves a certain size. (Markusen and Maskus, 1999). Foreign players may invest in the form of Single Brand Retailing and Multi Brand Retailing. Organized retail has become a centre of attention for most of the leading international players. Retailing through formats such as supermarkets, hypermarkets, department st ores and other forte chains are swelling. Indias consumers chiefly fit in to the middle and lower financial strata of society and both these segments would desire shopping at multi-brand retail stores which provide them an extensive assortment of price points and options in each product class. A widely held retail companies, 33.6%, cater to the customers falling in Rs 100,000 to Rs 500,000 income group, followed by 26.2% companies catering Rs 500,000 to Rs 1,000, 000 income group, both of which are emergent segments in India.As far as shopping behaviour of Indian consumers is concerned, modern outlets are preferred because they associate entertainment with shopping and now-a-days its a customer delight to go out for shopping and entertainment simultaneously (Sinha 2003). Retail stalwarts such as Wal-Mart, Tesco and Marks Spencer have already made entry into the Indian retail industry and with multi-billion dollar funds by major household players such as Reliance Retail. The US-base d worlds largest retailer Wal-Mart has already recognized its existence in the Indian market through a wholesale cash and carry stores. The company at present operates 17 wholesale cash-and- carry stores under Best Price Modern Wholesale stores in India. This industry is expected to go from strength to strength and have bright future as a number of drivers are aiding the development of the Industry such as improved levels of income and increasing purchasing power etc. In 2006,Indian government sanctioned FDI up to 51% in single brand retailing now this cap has been increased to 100%,last year in November,2011,union cabinet allowed FDI up to 51% in multi brand retailing, but this reform was put on hold as lot of opposition and protest was generated by various state governments, political parties like Trinomial congress, small shopkeepers, small traders, trading associations, industrial associations on certain grounds which has compelled Indian government to scrutinize the long term i mplications of organized retail in India. The government is geared up with the policy and the verdict has already been permitted by the cabinet it is only the matter of removing the finger from the pause button. In this backdrop the Objective of the study is: To discuss the present status and Policy Implications of FDI in Multi Brand Retailing. To Highlight the Major Controversies relating to FDI in Multi Brand Retailing in India. To Discuss the Challenges and Threats to the Foreign Retailers and Domestic Retailers. To provide various Suggestions to all the effected Players through approval of FDI in Multi Brand Retailing. To achieve the objectives of the study, the paper is divided into following sections: SECTION I, the present section gives an overview of FDI in Organised Retail in India followed by SECTION II which contains Review of Literature. SECTION III exhibits the Present Status and the policy implications of FDI in Multi Brand Retailing and also highlights the Major Controversies relating to FDI in Multi Brand Retailng.SECTION IV Highlights the views of the Indian Government and the Foreign Retailers on the Issue followed by SECTION V states the Challenges and Threats which all the Players may encounter with. SECTION VI provides some Suggestions and Recommendations on the matter and SECTION VII entails the Conclusion followed by SECTION VIII gives the details about the References used in the study. SECTION II: Review of Literature Reardon and Hopkins, 2006 Reardon and Berdegue, 2007 states that in underdeveloped countries Modern Retail arrived in Three Consecutive Waves. In the early hours of 1990s, the First Wave took place in South America, East Asia, China, North Central Europe and South Africa. The Second Wave took place in late 1990s in Mexico, Central Europe and Third Wave happened in the late 1990s and early 2000s in Africa, Central and South America, South East Asia, China India, Russia.They also state that the Third Wave Countries lagged behind due to the severe Foreign Policy on FDI in Retail Industry. China and Russia liberalized their FDI policy in 1990s and India did in early 2000s.In 2006, India sanctioned 51% in Single Brand Retail Joint Venture, but Multi Brand was still in debate at that time too.Koshy, Joseph, Partner, Joseph and Joseph law office describes in their article, FDI in Retail Sector, 2006 that Indian government has permitted FDI in several sectors but FDI in retail has been in de bate in the country as it had been opposed by many State Government and Leftist. According to Report, Corporate Hijack of Retail-Retail Dictatorship Vs Retail Democracy by Navdanya/Research foundation for Science, Technology and Ecology, the entry of Giant Corporations like Wal-Mart etc in the Indian Retail Industry will have undeviating impact on 650 million Indian farmers. A Report (Oligopoly Tnc, 2005, the ETC group) states that the main energetic forces in the Food Retail Sector are the Cut Throat Antagonism and Global Integration. If Giant Retail chains get footing in India, it will lead to disarticulation of small retailers and farmers.Dr Mandeep Singh, Associate Prof of Economics, The Earth Institute of Colombia University states in his article FDI in retailing in india, 2010, that the entry gate of FDI regime should be in phased manner as household retailers need adequate time period to adjust changes and compete with global retail giants. A publication by ICT by IANS, Thein dian.com co. ltd, 2010 reveals the view point of heads of various Giant Retailers.FDI in Multi Brand Retailing: Time to expand the Horizons by Parekh, Paresh, Mumbai Agency, DNA, 2010 states that it is necessary to differentiate the Foreign Financial Institutions and Foreign Retailers for permitting FDI as Foreign Financial Institutions bring right talent and know how along with the capital which may be more pertinent to the profitable business in the sector. It also argues that Indian organised retailers may require finance for private equity than a premeditated alliance with foreign retailers. It further predicts that it is worth debating whether to place conditions before permitting FDI like rural employment creation, mandatory investment in back end infrastructure.Mukherjee and Patel,2005 reveal in their study that FDI through organised retailing have optimistic effect on the Indian industry in form of easy access to finance and global best practise through joint ventures Joseph and N sundarrajan,2009(the Indian council for research on international economic relations,ICRIER)in their study that only 17% of small shops were shut down due to competition from organised retailing. Through adoption of better business practise and technology, domestic retailers have competed effectively in opposition to organised retail. There has been an optimistic spill over effect on the Indian economy as its possession advantages get dispersal to household enterprises, thereby enhancing their productivity. SECTION III: Present Status of FDI in Multi Brand Retailing in India and the Major Controversies relating to it and its Policy Implications. 1. Present Status and Proposal as finalised by Indian Government Indian government has opened Indian economy for global players as a part of an accord with World trade organisation (WTO) and also cheering foreign direct investment into the territory. After allowing 100% FDI in Single Brand Retailing, in 2011, UPA Government has allowed the decision of FDI in Multi Brand Retailing. The following proposal has been finalised by the government on this controversial issue: Government has legalized up to 51% of foreign direct investment (FDI) in multi brand retail trade. Fresh agricultural produce including fruits, vegetables, flowers, grains, pulses, fresh poultry, fishery, meat products etc may be unbranded. Minimum amount of US $ 100 million is to be brought in by foreign retailers. Out of the total amount brought in by foreign retailers at least 50% shall be invested in the back end infrastructure i.e. towards processing ,manufacturing ,distribution ,design improvement, quality control, packaging, logistic etc. At least 30% of manufactured or processed products shall be procured from small domestic industries by the foreign retailers which have the total investment not exceeding US $ 1 million (without providing depreciation). Retail stores shall be established only in cities with population of more than 10 lakhs as per 2011 census and shall also cover area of 10 kilometres around the municipal/urban agglomeration limits of such cities. 2. Controversies relating to FDI in Multi Brand Retailing Many Opponent political parties mainly BJP and Trinamool Congress have strongly protested against this decision. The most inopportune part is the UPA Governments validation of execution actions to be kept invulnerable from parliamentary approval. Quit FDI Day was observed on 9th august, 2012 to protest against FDI in multi brand retailing by staging dharnas. According to Praveen Khandelwal, Secretary General of Confederation of All India Traders, foreign investments by global giant retailers would lead to closure of small business and lakhs of people will be jobless. He further added that its highly undemocratic if Government will form an accord without traders assent. This issue have been encircled by number of controversies. The predicament arises whether opening up of FDI in multi-brand retail will build problems or endow with opportunities to local retailers. There is no appropriate response and apparent views have been seen in the favour and against FDI in multi-brand retailing. Some of the controversies are listed below: Figure 2 1. Do India really need foreign retailers? ACTUALITY: Indian economy is small with restricted superfluous capital and is already in force on budget deficit. India need trillions of dollars to build its infrastructure and other facilities, its simply not probable to back this expansion by domestic investors and Indian government, therefore international investment capital through FDI in obligatory. Apart from capital, Indian retail industry also call for knowledge and global amalgamation which can only be brought in by global retail leaders which can potentially unlock export markets for domestic farmers and producers. 2. Entry of Foreign Retailers in Multi Brand retailing will impact Indian Agrarian Community? 3. Entry of Giant Retailer will result in Shutting down of independent stores leading to enormous job losses, only few jobs would be created but millions will be vanished? ACTUALITY: Instead of job losses, retail reforms are likely to bring gigantic advancement in the Indian jobs as organised retail will call for workforce then millions of additional jobs will be formed during the building of and the maintence of retail stores,roads,cold storage centres, software industry and other retail supporting organisations.Walmart alone would employ 5.6 million citizens if it swell in India as much as their charisma in the USA and also if the staffing level is reserved at the same level as in the US stores. The accepted jobs in prospect Indian organised retail would total over 85 million. 4. Foreign players may practise dumping, get competition out of the way as they may become monopoly and raise prices? ACTUALITY: Since 30 years, over 350 global retail companies like Wal-Mart, Carrefour, Tesco, Coop etc with annual sales over $ 1 billion have operated in several countries. Competition between Wal-Mart like retailers has set aside food prices in check. Country like Canada credits its near to the ground inflation rates to Wal-Mart outcome. Price inflation in such countries has been 5-10 times lesser than price inflation in India. The consumer price inflation in Europe and US is less than 2% in comparison to Indias double digit Inflation.Anti- Trust Laws and State Regulations like in Indian penal code have prevented Food Monopolies all over the world. 5. Indians will work hard and foreigners will reap profits? ACTUALITY: With execution of 51% FDI limit in Multi Brand Retailing, just about half of the returns will remain in India as profits will be subject to taxes which will trim down the Budget Deficit of Indian Government. Eventually, retail companies will get returns all the way through hard work and by creating value. 6. Will Giant Retailers be able to avoid Pollution in terms of Carbon Footprints? ACTUALITY: This question has mix response as India is already reeling with managing environmental crisis. India would not be able to avoid polluting more with the advent of large scale retail chains in India and it would make even harder to meet global norms. According to a survey, the Net GHG( Green House Gas) emission of 2005 of major Retailers -Wal-Mart, Carrefour, Tesco collectively was about 20 million metric tonnes which is corresponding to the 80 most polluting countries in the world. SECTION IV: Views of the Major Players 1. What Indian Government say on FDI in Multi Brand Retailing? Inspite of lot of strong opposition on FDI in multi brand retailing, Indian government has been trying to counterfeit an accord on this extremely contentious issue, but several states still remain opposed to this idea. Till now only 10-11 Indian states and union territories like Delhi, Uttrakhand, Manipur, and Rajasthan etc have supported the centres decision to permit FDI in Multi Brand Retailing. Delhis Chief Minister, Shiela Dikshit stated that FDI in Multi Brand retailing will benefit the Indian economy in many ways. She further states that this proposal would help in improving infrastructure, reduce waste, minimize the role of middlemen, reduce food inflation, stabilize prices, improve Agro Commodities management address gaps relating to post harvest infrastructure. The Indian Government need FDI to meet its foreign exchange requirements and government also believes that only global retailers can satisfy the rising and varied demands of Indian consumers.FDI in Multi Brand Retail ing would improve the Agricultural Marketing, Revenue to the Government could also increase as large portion of Indian sector is unorganised and has low tax compliance. Profound FDI in the Multi-Brand Retail sector will upshot in gainful employment opportunities in agro-processing, sorting, marketing, logistics management and front-end retail management. In the next three years, minimum 10 million jobs will be produced in the retail sector. It will assist farmers to get prices over the MSP by omitting manipulative middlemen. MNC Retailers and Foreign Retail Giants will make certain supply chain efficiencies for incessant supply of the products. Policy to make an urge for investing minimum of $100 million and out of which at least half the amount must be invested in back-end infrastructure, including cold chains storages, refrigeration, transportation, packing, sorting and processing which would definitely help in condensing post-harvest losses and costs. A condition to acquire minim um of 30% of goods from Indian micro and small industry will promote domestic manufacturing, thereby creating a manifold outcome for employment, technology up gradation and income creation. At the World Economic Forum 2012 in Davos, Indias Commerce and Industry Minister Anand Sharma told Wal-Mart president Doug McMillon and Metro board member Frans Muller that Indias resolution to put foreign direct investment (FDI) in multi-brand retail on hold was just a pause strained by opposition. He further stated that the government is committed to take forward the reform agenda as the Indian retail market has massive scope for growth and development but many Indian retailers face a crunch in terms of financial support and supply chain management.So foreign players can come in and help them. He also said that FDI in multi brand retailing will not only improve the quality of goods but it will also enhance competitiveness. He also made a statement that no state will be forced to put into practi ce FDI in Multi Brand retailing.Uttrakand Chief Minister Vijay Bahuguna also favoured FDI in Multi Brand retailing saying that availability of Cold Storages and Proper Marketing Facilities will reduce the damage to the Agri-Horticulture-Organic produce which would ultimately result in increase in the income of rural farmers. The Deputy Chairman of the Planning Commission, Mr Montek Singh Ahluwalia also totally favours opening up of the sector for FDI. Apart from Trinamool Congress the idea of FDI in multi brand retailing has been opposed by many other ministers and political parties. Minister of State for Commerce and Industry Jyotiraditya Scindia stated his view to the Rajya Sabha in written that without adequate safeguards FDI in multi-brand retail will lead to prevalent disarticulation and poor treatment of Indian workers in retail, logistics, agriculture and manufacturing. A written petition has been filed by Vandana Shiva, an NGO activist, in the Delhi High Court alleging that Bharti Wal-Mart and Bharti Retail are directly and indirectly carrying out retail trading in multi-brand in contravention of the FDI policy.BJP is also opposing entry of Foreign Direct Investment in multi-brand retail in the country on the ground that it will be an injustice to small traders.BJP leader LK Advani also said that sanctioning foreign brands to do retail trade in India is an injustice to retailers as it leave many small traders jobless.BJP P resident Nitin Gadkari stated that the countrys economic condition is in a sorry state because of UPA governments erroneous economic policies, crooked practices and visionless leadership. Former BJP National President Rajnath Singh claimed that, If FDI is introduced in retail sector; it will break the backbone of Indian economy. According to Mr Viren Shah, President of Federation of Retail Traders Welfare Association and Mr B.C. Bhartia, National Federation of All India Traders, with the Entry of Global Giant Retailers into Multi Brand Retailing, the interests of the small retailers would be compromised. 2. What Foreign Retailers say on FDI in Multi Brand Retailing? The President and CEO of Wal-Mart International, Mr Doug McMillon said at the World Economic Forums Annual Meeting that FDI in Multi Brand Retailing will not impact the fortunes of small shopkeepers. He further stated by giving an example that after 20 years of retail business in Mexico,50% of retailing in Mexico is still done informally and fear of shutting down of independent and kirana stores is overstated. He also admitted that operating in India would pose challenges due to Regulations and High Real Estate prices in India. According to the CEO of US based Discount Department FDI in Multi Brand Retailing will help address inflation concerns for consumers as well as it will benefit the farmers in India. SECTION V: Challenges and Threats to the Players Retail industry is the second largest employer in India and has remarkable growth potential and on the other hand foreign players have deeper pockets, ability and are in need to invest constantly to enlarge. In economies like china and japan,the retail industry are slowly reaching towards saturation point and many retailer are confronting increasing margin pressures.Therefore,global giant retailers are attracted towards developing economies like India which is mounting at a hasty velocity. Global retailers are interested to invest in India due to increasing urbanisation and favourable consumer base.FDI in multi brand retailing will generate employment opportunities, income, technology transfer and economic stability but still there are several factors like government regulations, lack of ample infrastructure and inadequate investments are the probable bottlenecks for retail companies. It may pose advantages as well as challenge for domestic retailer, foreign retailers and also for th e Indian government. Therefore some of the challenges and threats are listed below in this context. FDI in Multi Brand retailing may lead to large scale disarticulation of employed in retail sector due to unfair competition which may eventually result in mass departure of domestic retailers. The domestic retailers may not be able to endure in the ex-parte competition as the Indian retail sector especially organised is in an embryonic stage. The existing firms may mislay their self competitive potency if they join forces with global biggies. Any MNC going to set up a multi-brand retail store across India will have to countenance vast licensing obligations in each state of its operation which could be a major obstacle in the way of FDI in multi-brand retail, they will have to get approval for investment as well from the central regulatory authority which, at present, is the Foreign investment promotion Board (FIPB). The foreign players may encounter Red-Tapism as prior to investment approval their application has to pass through various transfer channels which is highly subjugated by bureaucrats resulting in impediment in decision making leading to disinterested corporate giants. Although there are number of anti-corruption cells and acts in India but still corruption could be a major obstacle for foreign investors. No doubt there is availability of cheap labour in India but most of them are unskilled therefore foreign investors may require to provide training and development to them to administer advance retail chains. In 2008-10, rigorous financial damage was caused to investors worldwide due to inflation but Indian economy remained modest affected because of partial open economy. But FDI in multi brand retailing would escort to persistent threats due to revolution in business cycles of global partners. Today India already has foreign debt, trade deficit and current account deficit which mean nearly all resources and transactions in India are owned or financed by Foreign Nations resulting in killing of Indian rupee due to Foreign Currency influence which can be witnessed in Rising Commodity Prices, Rising Fuel Prices and Rising Debts. FDI in retail may impact Indian small and medium Manufacturing sector which is already dented by China Products which will further them hurt. In current Inflation Stricken Economy, Indian Government need to be careful while permitting FDI in Muti-Brand Retailing as it fears to hurt the sentiments of Middlemen, Farmers and Owners of mom and pop stores. SECTION VI: Suggestions and Recommendations Being a controversial issue, no doubt Foreign Direct Investment (FDI) in Multi Brand Retailing is expected to transform the Indian Retail landscape in a noteworthy way. The global organised players would bring in the much needed investment that would incite the further growth of the sector which is particularly important for nourishment of some of the domestic retailers which lack requisite resources to ride out the storm during an economic slump. The technical know-how, global best practices, quality standards and cost competitiveness brought forth through FDI would portend well for the domestic players to harvest the necessary support to protract their growth. The infrastructure support would definitely help to improve the backend processes of the supply chain and enable to purge wastages and augment the operational efficiency.FDI in multi-brand retail would in no way imperil the employed in the unorganised retail sector. On the contrary, it would pilot to the conception of million s of jobs as substantial infrastructure capabilities would be needed to cater to the changing lifestyle needs of the urban Indian who is keen on allocating the disposable income. The numerous intermediaries would be restricted and the farmers would get to enjoy a bigger share of the pie. Despite of numerous advantages, this matter has been opposed by many political parties, small traders etc on certain grounds like it may have adverse impact on Agrarian Community, environmental issues, loss of jobs, creation of monopoly and so on. Political parties have opposed to this move pointing that it will be suicidal for small and marginal farmers and would affect thousands of traders in the sector.Hence, FDI in multi brand retailing is a conflicting and very sensitive matter, therefore the foreign retailers as well as the Indian government need to take rationale decision before implementing proposed reforms. So few suggestions and recommendations are listed below in this regard: The first basic step needed for reforming Indian retail sector is providing it an industry status which will not only facilitate better financial processes but also enable prudent practices. Policy clarification is required to authorize giant global players which will augment the confidence of the foreign investors and the sector should be opened for giant firms in calibrated manner. A serious revision of the labour laws is required to strengthen the retail industry. All laws should be suitably changed and reasonably modified. The government should provide a Single Window Clearance System which will rationalize license process allied with the establishment and administration of retail stores and a uniform license regim can be implemented in all the states. The government can create retail and entertainment zones (REZ) similar to SEZ and necessary exemptions like stamp duty, octroi etc could be provided to foreign retailers operating within them which will help in reducing prices. A tax incentive in the form of 100% deduction on expenditure incurred on the employment of fresh personnel and weighted deduction for payment made by retailers towards training and development to their staff in order to improve their expertise can be allowed. This will help in promoting employment in the retail sector. Government must assist in creation of farmer coopera

Presidents :: essays research papers

With the United States economy in a state of recession from the empty promises brought forth by President George Bush, the country needed a change for the better. President Bush’s policies were not pulling through, and the American people were expecting results. Re-election was nearing for Bush and he really needed to get his act together if he wanted another term in office. Out of no where a former governor was leading the polls over Republican candidate, President George Bush. Clinton had focused a lot of his efforts towards the younger generation of 18 to 25 years. Bush was also behind because his programs created the present recession the nation was experiencing. Clinton spoke of new job opportunities and better wages, which appealed to the younger generation, because they were starting out in their lives and more jobs meant more options. Many people felt as though they were being betrayed by Bush, because of his empty "No New Taxes" policy. Another factor that swayed votes Clinton’s way, was the change in ideas of the "Reagan Democrats", who were registered Democrats which voted Republican. These voters realized that Bush was not following through with his promises and they wanted results. Families were being hurt because of unemployment and the "Reagan Democrats" needed to provide for their families. One major issue was the cultural conflict of welfare. Americans were becoming lazy and did not "need" jobs as long as they were on welfare. Bush just let this issue go, while Clinton made a plan stating that after two years of welfare, everyone capable of working would have to accept a job, or training for a job. This policy attracted voters of the working and middle class population. This policy also showed that the Democratic Party is a party of workers and doers as opposed to slackers. It says they will protect the workers of America. Because of all of these factors, Clinton has an astonishing lead over his opposing mate. This lead continues on and leads Clinton onto his election and the re-election. Clinton is a very well-liked president, as well as effective. Employment was steadily on the rise, and the inflation rate was lower than it had been in many years. Clinton was able to negotiate foreign policy, he was able to handle domestic affairs and he was liked by the people. He also looked good on camera which was another asset he had in his favor. Bill Clinton’s approval rating was very high and he was controlling the country with dignity and competence. The unthinkable then happened, he was caught having an affair with a White House intern, Monica Lewinski. This scandal plagued the White House for many months. Clinton was even put on trial, accused of perjury.

Management of People at Work

Social Inventions of groups of people working to achieve their goals 2. Goal Accomplishment- Individual assembled to achieve goals that cannot be done by one man alone 3. Group Effort– By combining as a team, they can thus work efficiently to achieve goals What is Organizational Behavior? Attitudes and behaviors of individual and group in organizations. Involves systematic study of these attitudes and behaviors, and should be of interest to all students of management Why study ABHOR? 1. It is interesting 2. It Is Important as It helps us be more efficient .Makes a difference because good companies are the one practicing It ABHOR goals 1. Predicting People's Behavior – Predicting what people wants to do in work life 2. Explaining Behavior- Explain why people work in different way 3. Managing it- The art of getting things accomplished via others. If It can be predicted, It can be managed Early Prescription 2 phases to pursue correct way to manage organization 1. Sass, man agers believe high specialization of labor, intensive coordination, centralized decision making to solve issue (Classical View- Authoritative) 2.Hawthorne Studies ?Human relations movement was critique of classical management and bureaucracy that advocated management styles that were more participative and oriented toward employee needs (Participative) Contingency Approach This approach recognize there Is no best method depends on situation- No best method What Managers do? 1. Managerial Roles vary with management level and organizational technology 2. Interpersonal Roles- Roles that are used to establish and maintain interpersonal relations. Figurehead roles and spokesperson roles 3. Decisional Roles- Makes decision and the negotiator roleManagerial Activities 1. Routine communications (Exchange Info, handle paperwork with people) 2. Traditional Management (Planning, Decision Making) 3. Networking (Socializing, politicking) 4. Human Resource Management (Managing Conflict, Staffing, training and development) One of the most fascinating findings is how emphasis on these various activities relates to management success. People who promote faster tends to do more networking and less human resource management. However, if success is successful managers are those who devote more time and effort to human resource management and less networking.Managerial Agendas Successful Managers has similar patterns via – Agenda Setting, Networking and Agenda 1 . Agenda Setting- Managers tend to develop agendas of what they want to accomplish for organization. Usually Informal unwritten, more concerned with ‘people issues' and less numerical than most formal strategic plans 2. Networking- Managers established wide formal and informal network of key people inside and outside of organization to ensure cooperation inside and outside. 3. Agenda implementation- Managers use networks to implement agendas. They will go anywhere to obtain assistance. Managerial MindsIntuitio n- Problem identification and solve issues in a systematic manner International Managers- National Culture is one of the most important contingency variables with more ideas Contemporary Management Concerns 1. Diversity Local and Global-With more diversity, people need to be treated fairly and equally so that issues can be solved 2. Employee- Organization Relationship – Downsizing, Restructuring engineering have been having lots of consequences of employees, lower Job satisfaction, lower morale, trust ETC. ABHOR states its important that managers can manage these issues positively 3. Focus on quality, Speed andFlexibility – Increasing competition states Organizations have to do things faster because there is a greater need for quality, speed and flexibility to maintain standard 4. Employee Recruitment and Retention- Organizations find it difficult to sustain skilled employees in their workforce. Lack of skilled labor is a big issue for organizations and its expected to get worse as baby boomers begin to retire. Recruitment process then has to be more effective to find these employees Personality and Learning Personality – Stable set of psychological characteristic that influence the way individual interact with his or her environment.It is reflected in the way people react to other people, situations and problems. Personality and Organization behavior Individuals possess stable traits or characteristic. Interactions approach, ABHOR is a function of dispositions and situation. 5 Factor model of Personality Extroversion/Neurotics/Agreeableness/Conscientiousness/Openness to Experience Evidence state that big 5 is related to Job performance. High conscientiousness is related to performance for all occupations and the best predictor of performance of all big 5. It is also related to motivation, Job satisfaction and career success Locus ofControl- Beliefs that one's behavior is controlled by external force or internal Self Monitoring- Attitude o f being aware of surrounding or not -High self monitors tend to be more involved in Jobs and to perform at a higher level. These Jobs usually includes sales, law, public relations and politics Self Esteem by surroundings. Higher Self Esteem tend to view world more optimistically. Proactive Personality- Positive affectively tends to report world as having less stress Greater Self-Efficacy – Trait that refers to individual belief that in his own capability to do well regardless of situation.They tend to have higher Job satisfaction, higher Job performance. Core Self Evaluation- Self Esteem/Self-Efficacy/Locus of control/ neurotics What is Learning? When practice or experience leads to a permanent change in behavior. We assume that learning has occurred when individual behavior change. 4 types- Practical/ Interpersonal/elementariness/Cultural Awareness 4 types -Job Specific Skills/ Knowledge/ Technical Competence Operant Learning Theory- Subjects learns to operate on environment to achieve certain consequences. Operant Leaning can be used to increase or reduce probability of behavior Increasing the Probability of BehaviorPromoting behavior is reinforcement?By which Stimuli strengthen behaviors. 2 Behaviors are – Positive reinforcement/Negative reinforcement Positive Reinforcement- Increase or maintain probability of some behavior, this sends to be pleasant stimuli Negative Reinforcement- Increase or maintains probability of some behavior by removing them in the situation. Tends to be unpleasant experience Organizational Errors Involving Reinforcement 1. Confusing Rewards with Reinforces – Stating why rewards are given clearly 2. Neglecting Diversity in Preference for Reinforces -Provide the right benefits-Workaholic may not like holidays 3. Neglecting Important sources of reinforcement – Feedback is good to let people know how well or bad they have done 4. Reinforcement strategies Reducing Probability of Behavior 1. Extinction- Limitin g bad attitudes e. G- shorter breaks etc 2. Punishments – Provide punishment deduct pay etc 3. Using punishments effectively?Make sure punishment is truly aversive/punish immediately/do not reward behaviors before/after punishments 4. Do not punish desirable behavior Punishments can be effective to stop unwanted behavior and hence extinguish unwanted response.Reinforcing good behaviors is better than punishing bad behaviors Social Cognitive Theory Human behavior can be best explained through system of triadic reciprocal . Albert Bandeau social cognitive theory involves 3 parts 1. Modeling – Copying others behavior, some can learn by copying others 2. Self-Efficacy- beliefs people have on their ability to successfully perform the task. 3. Self-regulation- Regulating oneself 1. Organizational behavior modification – Systematic use of learning principles – Can use all 3, money positive feedback to improve returns 2. Employee RecognitionProgram – Publi cly recognize employees- how to recognize, type of behavior encouraged, manner of public acknowledgement, token of recognition 3. Training program – Positive effect on learning, skills and Job behaviors help to set goals when rewards sanctions used in trainees work environment 4. Career Development – Individual progress through a series of stages which involves certain plans and management component. Perception- Interpreting messages of our sense to provide order and meaning of environment. Most important perception that influence organizational behavior are the perceptions of each other Components ofPerception 1. Perceiver – Experience/motives/emotions can affect perception 2. Target – Ambiguity or lack of target leads of greater need of interpretation of information 3. Situation 1. Social Identity Theory?People form perceptions of themselves based on characteristics based on gender, religion, nationality, religion etc. 2. Model of the Perceptual Process – Initially less cues of information from the target but as time passes, it becomes clearer and easier to decipher messages 3. Basic Biases in Person A. Primary Regency Effect – Form impressions of others fairly quickly. We tend to read a lot into first impressions.B. Reliance on Central Traits- We read into others behavior based on their initial impressions C. Implicit Personality Theories- We organize our perceptions of others around the presence of certain traits or personal characteristics of others that are particular interest to us D. Projection?If we are always honest, people tend to believe we are honest E. Stereotype- Putting players into a certain category to Judge their behavior (Page 13) 1. Consistency Cues- How consistent to his goals 2. Consensus Cues- How his actions deviate from social expectations tell us more about his behavior 3. Distinctiveness Cues- How

Dragon Fruit Farm And Manufacturing Essays

Dragon Fruit Farm And Manufacturing Essays Dragon Fruit Farm And Manufacturing Paper Dragon Fruit Farm And Manufacturing Paper Dragon fruit farm and manufacturing of dragon fruit wine Dragon fruit is also known as UAPITA, is a superegos as it is whole plant foods that has numerous health benefits, and include a whole array of photosynthesis, including vitamins, minerals, fiber and antioxidants. The local demand of this superfluity is getting higher, which is 45%, ranked as the third place, based on the Fruits Survey Findings 2013. Dragon fruit has been used as an ingredient for flavorings, cocktails, as well as wine. The idea is to start a dragon fruit farm in Malaysia and manufacture various ranges of products from the dragon fruit, major selling point is dragon fruit wine. We open the door to the public for visit our farm and the manufacturing process. As of today, there is only one dragon fruit wine manufacturer based in Gluing, Juror. We plan to be the largest manufacturer and exporter of the dragon rut wine in Malaysia. We focus on the growth and development of the entire farm to ensure the premium quality of our dragon fruit wine. This business starts with planting, fertilizing, care and maintenance as well as pest control. The dragon fruit takes 3 to 4 months to harvest. The dragon fruit will be used to produce wine and thus sell at the souvenirs shop in the farm. We also sell the wine to retail stores to reach larger share of market. Furthermore, we export the wine to neighboring entries such as Singapore. Increasing consumer awareness of nutrition value has created the demand for functional and healthy drinks. As the wine Improves blood circulation, when it combines with dragon fruit which has been proven of various health benefits, consumer can enhance their health while enjoying the wine. Furthermore, the dragon fruit has no documented side effects. It Is safe for consumption even by pregnant and breast feeding mothers.

Soft Skills in the Workplace First Day Do’s and Donts

Soft Skills in the Workplace First Day Do’s and Donts So you’ve applied, interviewed, received  the job offer, filled out all the paperwork, and  read through the company orientation manual. Now what? Joining a new company often means learning what systems are already in  progress. Who do you report to? How will you be given new assignments? Do you  get to prioritize for yourself, or will your supervisor be managing your day-to-day  tasks? You can’t meet or exceed expectations if you don’t know what they are!Your First Day In The OfficeMake sure you bring something to write with and something to write on! If you’re  invited to attend meetings right away, sit back and observe; it’s usually better to direct  any questions to your immediate supervisor or office neighbor later, instead of  disrupting the discussion. Draw yourself a seating chart to record your new  coworkers’ names and where they sat (it will help you to put names with faces) and  take notes to start getting up t o speed.DOs1. Take initiativeThis doesn’t mean going rogue or being resistant to existing  company practices, but you can demonstrate that you’re an independent thinker  by coming up with your own way to complete an assignment and running it by  your supervisor to get approval. They may appreciate that you’re already  thinking of ways to innovate. If they want to redirect you, be receptive to the  feedback.2. Get to know your neighborsSet a goal of introducing yourself to one coworker  a day until you know at least everyone on your team or anyone with whom your  department interacts regularly. Don’t be distracting or monopolize their time, but even a few moments of chatting  as you refill a cup of coffee can help you develop working relationships with your  colleagues.3. Volunteer for projectsIf you’re in a meeting and someone higher up the food  chain is looking for someone to lead a new project or supervise the execution of aà ‚  new initiative, consider whether your workload could accommodate an addition  (and check with your boss). It’s better to be the person who says â€Å"Yes, I can  handle that for you- anything else?† than the person who sits silently while an  opportunity passes them by.DON’Ts1. ComplainEven if your old office gave out free coffee and omelets every  morning and all your new office seems to have is stale animal crackers, you  should approach your first weeks on the job with a continuation of your best  interview behavior. Don’t let your reputation become that of somebody who  gripes instead of saying good morning, or is convinced the grass was greener on  the other side of the fence.2. Act helplessIf you’re really and truly stuck, don’t waste time struggling under  the radar. But with run-of-the-mill IT issues, small-scale office needs, or learning  new software, cultivate a sense of self-sufficiency. A needy employee di stracts  coworkers and signals the boss that they’re not ready for more responsibility.3. Get too comfortable too quicklyBe aware of the prevailing office culture and  do your best not to disrupt it by cluttering shared space or bringing in too many  photos or knickknacks from home. There’s always time to bring more of your  personality into the office once you’ve established yourself as a professional first,  a cat or dog or sports enthusiast second.4. Mock HR PoliciesWhether your orientation was a quick spin around the office  complex or a more formal company-wide presentation, demonstrate your  professionalism by taking them seriously- from the basics, like adhering to a dress  code, to the legal standards of conduct, like refraining personal comments about  your coworkers.

Executive Summery Essay Example | Topics and Well Written Essays - 250 words

Executive Summery - Essay Example The business plan was developed with the aim of obtaining start-up financing through bank loans. Conservative financial projections indicate that the firm will incur a loss during its first operating year although it will show a tidy profit by the last quarter of the first year. The strategy is to increase the sales by 50% each succeeding year by hiring more employees and establishing two more branches within the neighborhood of the target market segment which are teenagers who ideally attend the same school and live within the same local residential area. This firm has a strong social orientation in the sense it will market these video games to make profits and also a social impact by positively changing the wrong public perceptions about video games as educational as well as entertaining to the video gamers. Towards this objective, it will work cooperatively with non-governmental organizations (NGOs), the media, and advocacy groups to promote awareness of environmental issues like the global warming phenomenon and climate change (Pugari & Wright, 1999) by using social media marketing

MKTG 3000 Essay Example | Topics and Well Written Essays - 500 words - 1

MKTG 3000 - Essay Example This paper briefly analyses the marketing strategies I might have used to market iphone, if I was the brand manager. Some customers give more importance to the brand rather the product. Apple is currently the most reputed and valued technological brand in the world according to Kim (2010). Moreover apple products are selling rapidly all over the world because of the huge brand value of Apple Company. Brand images construct some symbols in the minds of the customers which help the movement of the product in the market. Even without testing or watching the demo, some people purchase Apple products because of their immense confidence and trust in the abilities of Apple. Under such circumstances, I was the brand manager; I would capitalize more on the brand value of Apple while marketing iphone directly to consumers. Most of the consumers in the world are still unaware of the fact that Apple has surpassed even Microsoft in market capitalization and brand value. â€Å"The amount of effort a consumer puts into searching depends on a number of factors such as the market, product characteristics, consumer characteristics etc† (Perner). Market is overcrowded with millions of products of same and different natures which made the customer’s task more difficult in selecting a suitable product for them. In such circumstances, they will put their trust on brands rather than the products. Many of the consumers are still unaware of the fact that Apple became the most reputed technological company in the world. Moreover, they surpassed even Microsoft in market capitalization. In short, iphone advertising should convey all the above messages to the consumers. The iPhone’s functions can be easily accessed through a touch screen display using mainly by the finger commands. The picture quality (25,000 pixels per inch) of iphone is one among the bests in the category of new generation mobile phones. Moreover its display brightness can be adjusted automatically and the