Kca Csr

24730 – Marketing Strategy [pic] Title: Strategic Alignment of CSR and scrape Recognition UTS: BUSINESS shallow OF MARKETING __________________________________________________________ Case trace Prepargond By: administrator summary3 Literature check into3 Strategic analysis6 Recommendations3 appurtenance10 References30 executive director summary Over the past two decades, CSR has been incrementally increasing in importance for many companies, scarce it has never been more semiprecious than it is today. In today’s marketplace, CSR is identified as unmatched of the major risks facing companies. Those companies who do non act gift losing chump equity and potential loss of market package through and through consumer backlash and boycotting of product lines. Although KCA has a strong CSR insurance and suck in deliver the goodsd much in this bea; our research has shown that they are non overly visible in the mar ket nor are their CSR initiatives merged with their marketing communications. They are at a disfavor as many of their CSR activities are being undertaken at the companionship level, with borderline flow on effect at the score level. This is out-of-pocket to the company not using their corporate brand as an umbrella brand for their product lines.

Our literature re forecast supports our view that KCA should be doing more in the way of communicating their CSR message, though there is debate over whether it is possible to achieve a sustainable combative advantage from such actions. contempt this, we gestate KCA need to be seen on par with their competitors’ actions in th! is area. Our competitive review provided some great examples of companies who are not unaccompanied integrating their CSR message with their company’s operations, but similarly their marketing communications and product lines. This demonstrated that if CSR is strategically reorient with a product offering, there is an opportunity to positively amplify brand perceptions and perhaps to increase product sales. We...If you need to feature a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay